There is no doubt that Twitter now can offer you the best opportunities to enhance your company’s brand identity and build relationships with customers. Like any marketing tool, or any tool that can be used for marketing, Twitter provides you with results appropriate with how wholeheartedly you engage in it and how thoughtfully you approach it.
What are the main things?
1. Try to keep in mind that success on Twitter is created really slowly, and trying to make it faster using shady shortcuts and buying followers doesn’t work.
2. Add some charitable plans into your Twitter strategy.
3. Remember to be yourself when you use Twitter. That means making your tweets being the voice of your business. If your company is really small one, you can focus on that and try to treat your every customer as an individual. And, even if you’re much larger than a single person running businessn, you can involve one person, which is good at communicating, to be your singular and official voice on this social network.
4. You need to find balance between tweets, which perform your company’s social appearence without making an obvious commercial pitch and overt attempts to attract customers with. Due to that fact your followers will pay greater attention to any of your special offering or discount, because you’re not always explicitly soliciting business.
5. Don’t follow every person who follows you as a blind. It is better to use your Twitter timeline as a place to rub elbows with customers and suppliers, trying to stay in touch with a long list of people you can’t follow only as a thank you.
6. Avoid the tons of unnecessary “overinformating” or TMI phenomenon. You may wear out your welcome if you overshare your target audience.
7. Be aware of bribing your followers. This is one thing to provide your customers with special discounts, long-term or one-time, but this is absolutely another one to post dozens of tweets about how amazing you’ll be for followers, or something like that.
8. Exploit your Twitter to gain more than customers. You can discuss ideas with similar business people, and even look for opportunities to collaborate on a project with community implications, to barter for example software development services*, learn from veteran business owners or to build a network of like-minded entrepreneurs. To build a position of authority effectively in your field, use following and mentions strategically. You need to use links and reference articles to the larger picture as it connected with your business.
9. Try to stay flexible and mobile to turn around simply and move in the opposite direction if that is needed. Twitter’s brief and short, straight communications foster and encourage nimble abilities to redirect into new directions you weren’t expecting to go.
10. Ignore tweets and messages that offer specific comments or ask specific questions.
Try to focus on that fact that your main goal of signing up for Twitter is to help create brand equity for your business, but not to become a boring retweeter.
*Note: http://www.qarea.com/ - QArea Inc., software development company
The article was provided and written by Andrew Smith, the employee of BugHuntress QA Lab. Visit company website.